Calculation Questions, Answered
Brand Penetration = Customers who have purchased the brand (#) / Total Population (#) What Is Brand Penetration Brand penetration measures how well a brand has entered the market and captured consumers’ attention. It tells us how many people have purchased products or services from a particular brand compared to the total population. To calculate …
Market Penetration = Customers who have purchased a product in the category / total population What Is Market Penetration Market penetration refers to a company’s strategy to increase its market share within an existing market. This is achieved by encouraging more customers to purchase their products or services than their competitors. It’s like diving into …
Category Development Index = (Category Sales to Group (#)/Housholds (#) in the Group)/(Total Category Sales (#)/Total Household (#)) What Is Category Development Index Category Development Index, also known as CDI, is a valuable tool that helps businesses analyze the performance of a specific product category within a particular market segment. It provides insights into how …
Brand Development Index = (Brand Sales to Group (#)/Housholds (#) in the Group)/(Total Brand Sales (#)/Total Household (#)) What Is Brand Development Index Brand Development Index (BDI) is a powerful marketing tool that helps companies measure the success of their brand within a specific market or target audience. It allows businesses to analyze how well …
Relative Market Share = Brand’s Market Share / Largest Competitor’s Market Share What Is Relative Market Share Right off the bat, let’s clear up what Relative Market Share means. Imagine you owned a lemonade stand, and three other competitors were on your block. Your relative market share would be determined by comparing how many cups …
Market Share (%) = (Total Sales of Business / Total Sales Market) x 100% What Is Market Share Market share is a valuable tool for businesses and entrepreneurs to understand their position in the market. It’s calculated by taking the total sales of one company and then dividing that number by the total sales of …