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Relative Market Share = Brand’s Market Share / Largest Competitor’s Market Share What Is Relative Market Share Right off the bat, let’s clear up what Relative Market Share means. Imagine you owned a lemonade stand, and three other competitors were on your block. Your relative market share would be determined by comparing how many cups …

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Market Share (%) = (Total Sales of Business / Total Sales Market) x 100% What Is Market Share Market share is a valuable tool for businesses and entrepreneurs to understand their position in the market. It’s calculated by taking the total sales of one company and then dividing that number by the total sales of …

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